Getting Your Cafe's Menu Pricing Correct

One of the biggest topics of concern for cafe owners is how to set their prices.

Here are some tips for how to get your pricing right:

• Understand who your target market is - do research, talk to people in the street - how much will they pay?
• Understand your competitors - what do they sell? How much do they charge? How good is the quality?
• Understand your food costs and your profit margins so you can price dishes correctly
• Have a range of prices, but not too many items on your menu
• Don't have too many low priced items on your menu 
• Don't focus on being the cheapest, focus on an appropriate price for your market
• If you do HAVE to be cheap - ensure that you can sell VOLUME
• Charge more for dinner - but not if it's the same thing you sell for lunch!

Cheers,

TCN